Custom type can mean a single character or a complex type family with more than ten members. It can also mean an adjustment to an excisting typeface or a design from scratch. CakeType has produced typefaces for KPN and road signage in South Korea, amongst others, as well as the lettering for the KWF Kankerbestrijding logo and Bookedoo logos.

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In 2005 graphic design studio Teldesign designed the logo and corporate identity for Menzis, one of the largest income protection insurers in The Netherlands. For the logo of Menzis and Confior a lowercase alphabet was designed.